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Nothing New Under The Sun
Hip Hop building blocks
Hip Hop building blocks
Where do you get your ideas?
Where do you get your ideas?
What ‘meme’ means
What ‘meme’ means
Our unchanging brains
Our unchanging brains
Tracing memetic ancestry
Tracing memetic ancestry
Billionaire vigilante orphans
Billionaire vigilante orphans
The cure for the common meme
The cure for the common meme
Meme style transfer
Meme style transfer
Reverse-engineering Hollywood
Reverse-engineering Hollywood
Every story ever told
Every story ever told
What color is Mexico?
What color is Mexico?
Great minds think alike
Great minds think alike
Nothing new under the sun
Nothing new under the sun
The future is already written
The future is already written
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In Defence of Marketing
Making your own luck
Making your own luck
Solving inequality
Solving inequality
All reality is virtual
All reality is virtual
Mental availability
Mental availability
Judgement by proxy
Judgement by proxy
A weed with an advertising budget
A weed with an advertising budget
Bears in woods
Bears in woods
Perception is leaky
Perception is leaky
Baby millionaires
Baby millionaires
Making the new feel familiar
Making the new feel familiar
Back of the napkin
Back of the napkin
Market for lemons
Market for lemons
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Nurture is Nature
Not all tigers
Not all tigers
Best way to stack blocks
Best way to stack blocks
On uncertainty and ants
On uncertainty and ants
Ship of Theseus
Ship of Theseus
First you copy yourself
First you copy yourself
Differentiate or die
Differentiate or die
Memes that aren’t there
Memes that aren’t there
Mind awakening
Mind awakening
Design out of chaos
Design out of chaos
Chemicals in the brain
Chemicals in the brain
Mutually beneficial memes
Mutually beneficial memes
Free market for ideas
Free market for ideas
The most successful meme
The most successful meme
Hawks and Doves
Hawks and Doves
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Meme Cycle Time
History of Marketing
History of Marketing
Creative network effects
Creative network effects
Local meme outbreaks
Local meme outbreaks
Accelerating cycle time
Accelerating cycle time
Diffusion of memes
Diffusion of memes
Emerging memes
Emerging memes
Meme fatigue
Meme fatigue
Memetic convergence
Memetic convergence
Buzzwords are compression
Buzzwords are compression
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Memetic Mistakes
Toe the party line
Toe the party line
Misinterpreted memes
Misinterpreted memes
Memed into existence
Memed into existence
False representation
False representation
The birth of public relations
The birth of public relations
Meme stonks
Meme stonks
Looking the part
Looking the part
Minority rule
Minority rule
A rose by any other name
A rose by any other name
Memetic mistakes
Memetic mistakes
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Meme Warfare
A battle of wills
A battle of wills
The Meme President
The Meme President
Seize the memes of production
Seize the memes of production
Creative Analytica
Creative Analytica
Flood the zone
Flood the zone
Take back control
Take back control
Military Memetics
Military Memetics
The information war
The information war
Russian troll farms
Russian troll farms
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Memetic Engineering
Viruses of the mind
Viruses of the mind
The vaccine for memes
The vaccine for memes
Memetic crime loops
Memetic crime loops
Humor over rumor
Humor over rumor
Smoke without fire
Smoke without fire
Remember anything
Remember anything
You are what you read
You are what you read
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Applied Memetics
Customer meme personas
Customer meme personas
Beating the law of diminishing returns
Beating the law of diminishing returns
Brand meme audits
Brand meme audits
Unicorn ads
Unicorn ads
Shadow brands
Shadow brands
Meme mapping
Meme mapping
Creative lake
Creative lake
Build a swipe file
Build a swipe file
Conjoint meme analysis
Conjoint meme analysis
Cowboy without a hat
Cowboy without a hat
Achieving resonance
Achieving resonance
Meme-Jacking
Meme-Jacking
Coding creative memes
Coding creative memes
Concept-Theme-Variant
Concept-Theme-Variant
Message Mix Modeling
Message Mix Modeling
The anatomy of an ad
The anatomy of an ad
Meme Team structure
Meme Team structure
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Memetic Theory
Mimetics vs Memetics
Mimetics vs Memetics
Semiotics vs Memetics
Semiotics vs Memetics
Scientific marketing
Scientific marketing
I’ll have what she’s having
I’ll have what she’s having
Memetics as a science
Memetics as a science
Missing Mendel
Missing Mendel
Criticisms of Memetics
Criticisms of Memetics
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Memes In The Machine
Automated creative templates
Automated creative templates
Finding magic words
Finding magic words
From words to art
From words to art
Web scraping
Web scraping
The Halle Berry neuron
The Halle Berry neuron
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01100011 01101111 01100100 01100101
Artificial creativity
Artificial creativity
Terrifyingly quick learners
Terrifyingly quick learners