| Name | Link | Type |
|---|---|---|
broken windows theory | Reference | |
How to Increase Perceived Value (and Charge More) | Article | |
Ideas expressed with longer written descriptions are perceived as more creative than shorter ones | Paper | |
Killer Marketing According To Ogilvy’s @RorySutherland | Article | |
Quality is fractal | Blog | |
STUDY SHOWS U.S. CONSUMERS PREFER CLOTH NAPKINS | Paper | |
The thickness of napkins | Article | |
Why the word “impute” fascinated Steve Jobs | Blog | |
Your perception is leaky… It can’t always be trusted. Don’t believe me? Check out this short video. | Video |