TikTok is hyper optimized to spread memes
50,000 Heck*ng Facebook Ad Variants?!
50,000 ads seems like a lot but it only takes a handful of variables
Mobile ad creative: how to produce and deploy advertising creative at scale
Organize your creative ideas into Concepts, Themes, Variants
Is Batman DC Comics version of Marvel's Iron Man?
Both characters are wealthy and fight against corruption, but their methods are different.
What is CRISPR
A technology that can be used to edit genes.
Zorro Is Batman
They’re the same character
Originality Is Overrated: What Independent Filmmakers Should Learn From Hollywood’s Love of Remakes and Sequels
Filmmakers should package their projects in a familiar way.
Originality Is Overrated: Die Hard’s Recipe For Successful Action Films
Die Hard is a template for action
The root cause of irrationality is social incentives.
The Law of Shitty Clickthroughs
The Law of Shitty Clickthroughs is the inevitable decline in performance of all marketing strategies over time.