| Name | Type | TL;DR | Essays |
|---|---|---|---|
American Idle | Blog | TikTok is hyper optimized to spread memes | |
50,000 Heck*ng Facebook Ad Variants?! | Blog | 50,000 ads seems like a lot but it only takes a handful of variables | |
Mobile ad creative: how to produce and deploy advertising creative at scale | Blog | Organize your creative ideas into Concepts, Themes, Variants | |
The Selfish Gene | Book | Dawkins argues genes are selfish and cooperate, with different strategies for males and females. Coins the term “meme”. | |
How Netflix Reverse-Engineered Hollywood | Article | Netflix uses data and AI to create personalized genres and recommendations. | |
How Tim Ferriss used Adwords to sell 1.35m copies of ‘The 4 Hour Work Week’ | Blog | Tim Ferriss used Adwords to test & find best title for his book. Can also be used to test other marketing elements. | |
Romeo and Juliet Has No Balcony | Article | Iconic balcony scene in Romeo and Juliet wasn't in the original play. | |
Software 2.0 | Blog | Software 2.0 is a revolutionary shift to neural networks developing AGI. | |
‘Luxury beliefs’ are the latest status symbol for rich Americans | Article | Wealthy use "luxury beliefs" to signal status, widening class divide and harming the poor. | |
How Anna Delvey Tricked New York's Party People | Article | Anna Delvey tricked people in NY's party scene but was arrested for fraud and is now in jail. | |
Eureka! On the clustering of geniuses | Blog | ||
10 inventions that began life as science fiction | Article | Inventions inspired by science fiction have made our lives easier and even saved lives. | |
12 Artists Who Ripped Off Led Zeppelin | Article | Influential rockers Led Zeppelin have been copied by a variety of artists, from the 70s to modern day. | |
Led Zeppelin’s 10 Boldest Rip-Offs | Article | Led Zeppelin borrowed songs from other artists without giving credit, leading to some lawsuits over plagiarism. | |
Cargo Cult Science | Reference | Richard Feynman stresses importance of scientific integrity to avoid false conclusions and public deception. | |
The AI Revolution: The Road to Superintelligence | Blog | The AI Revolution: The Road to Superintelligence | |
The Power Triad of Resonance for Mobile Games | Blog | Mobile game developers must consider a game's tone, theme, and core mechanic to ensure resonance with target demographic. | |
Why the word “impute” fascinated Steve Jobs | Blog | Steve Jobs was inspired by "impute," emphasizing the importance of good design. | |
Three, six or 36: how many basic plots are there in all stories ever written? | Article | Univ. of Vermont researchers found 6 basic narrative shapes in literature. | |
DALL-E 2 Unbundling | Blog | Unbundling process enables new, familiar results from artistic styles. | |
Growth Hacker is the new VP Marketing | Article | Growth hackers essential for success in superplatforms era; Airbnb shows power of distribution strategy. | |
Failure to cope under capitalism | Article | Take responsibility for our own lives and take action to live it ourselves. | |
Why Vladimir Putin Invokes Nazis to Justify His Invasion of Ukraine | Article | Putin uses "Nazi" to justify invasion of Ukraine; Jewish comm. worries it'll decimate Jewish community. | |
DALL·E 2 and The Origin of Vibe Shifts | Blog | AI tools democratize visuals, allowing companies to signal status, and future generations will use AI to create amazing things. | |
Mimetic Desire 101 | Blog | We must be aware of our mimetic desires and make decisions based on our own values instead. | |
Perspective is everything | Video | Perspective affects experiences, psychological solutions are effective, money has psychological impact, branded products are more effective. | |
The Perils of Audience Capture | Blog | Influencers can become trapped by expectations of their audience, sacrificing identity and self-approval. | |
7 Pagan Festivals We Still Celebrate Today | Article | Holidays we celebrate today have ancient pagan origins, still celebrated today. | |
How Superhuman Built an Engine to Find Product Market Fit | Blog | Superhuman used customer feedback to improve product/market fit and boost their business. | |
Why do films and TV shows use a yellowish tint to depict countries like India or Mexico? | Social | Hollywood films use yellow tint to depict India/Mexico due to perception of poverty, blue for progress; yellow for uneasiness/heat. | |
How to Find Unicorn Ads and Avoid Facebook Creative Fatigue | Blog | Test 20-50 creative concepts to find unicorns, pause & relaunch after 8 weeks for max scale, moderate winners to scale | |
Web scraping is legal, US appeals court reaffirms | Article | Web scraping is lawful & protected by the CFAA, however privacy & security issues should be taken into account. | |
Everything is a Remix | Video | Remixing is how inventions are made by combining ideas. | |
Is Batman DC Comics version of Marvel's Iron Man? | Blog | Both characters are wealthy and fight against corruption, but their methods are different. | |
What is CRISPR | Article | A technology that can be used to edit genes. | |
Zorro Is Batman | Blog | They’re the same character | |
Originality Is Overrated: What Independent Filmmakers Should Learn From Hollywood’s Love of Remakes and Sequels | Blog | Filmmakers should package their projects in a familiar way. | |
Originality Is Overrated: Die Hard’s Recipe For Successful Action Films | Blog | Die Hard is a template for action | |
Crony Beliefs | Blog | The root cause of irrationality is social incentives. | |
The Law of Shitty Clickthroughs | Blog | The Law of Shitty Clickthroughs is the inevitable decline in performance of all marketing strategies over time. |