TikTok is hyper optimized to spread memes
50,000 Heck*ng Facebook Ad Variants?!
50,000 ads seems like a lot but it only takes a handful of variables
Mobile ad creative: how to produce and deploy advertising creative at scale
Organize your creative ideas into Concepts, Themes, Variants
The Selfish Gene
Dawkins argues genes are selfish and cooperate, with different strategies for males and females. Coins the term “meme”.
How Netflix Reverse-Engineered Hollywood
Netflix uses data and AI to create personalized genres and recommendations.
How Tim Ferriss used Adwords to sell 1.35m copies of ‘The 4 Hour Work Week’
Tim Ferriss used Adwords to test & find best title for his book. Can also be used to test other marketing elements.
Romeo and Juliet Has No Balcony
Iconic balcony scene in Romeo and Juliet wasn't in the original play.
Software 2.0 is a revolutionary shift to neural networks developing AGI.
‘Luxury beliefs’ are the latest status symbol for rich Americans
Wealthy use "luxury beliefs" to signal status, widening class divide and harming the poor.
How Anna Delvey Tricked New York's Party People
Anna Delvey tricked people in NY's party scene but was arrested for fraud and is now in jail.
Eureka! On the clustering of geniuses
10 inventions that began life as science fiction
Inventions inspired by science fiction have made our lives easier and even saved lives.
12 Artists Who Ripped Off Led Zeppelin
Influential rockers Led Zeppelin have been copied by a variety of artists, from the 70s to modern day.
Led Zeppelin’s 10 Boldest Rip-Offs
Led Zeppelin borrowed songs from other artists without giving credit, leading to some lawsuits over plagiarism.
Cargo Cult Science
Richard Feynman stresses importance of scientific integrity to avoid false conclusions and public deception.
The AI Revolution: The Road to Superintelligence
The AI Revolution: The Road to Superintelligence
The Power Triad of Resonance for Mobile Games
Mobile game developers must consider a game's tone, theme, and core mechanic to ensure resonance with target demographic.
Why the word “impute” fascinated Steve Jobs
Steve Jobs was inspired by "impute," emphasizing the importance of good design.
Three, six or 36: how many basic plots are there in all stories ever written?
Univ. of Vermont researchers found 6 basic narrative shapes in literature.
DALL-E 2 Unbundling
Unbundling process enables new, familiar results from artistic styles.
Growth Hacker is the new VP Marketing
Growth hackers essential for success in superplatforms era; Airbnb shows power of distribution strategy.
Failure to cope under capitalism
Take responsibility for our own lives and take action to live it ourselves.
Why Vladimir Putin Invokes Nazis to Justify His Invasion of Ukraine
Putin uses "Nazi" to justify invasion of Ukraine; Jewish comm. worries it'll decimate Jewish community.
DALL·E 2 and The Origin of Vibe Shifts
AI tools democratize visuals, allowing companies to signal status, and future generations will use AI to create amazing things.
Mimetic Desire 101
We must be aware of our mimetic desires and make decisions based on our own values instead.
Perspective is everything
Perspective affects experiences, psychological solutions are effective, money has psychological impact, branded products are more effective.
The Perils of Audience Capture
Influencers can become trapped by expectations of their audience, sacrificing identity and self-approval.
7 Pagan Festivals We Still Celebrate Today
Holidays we celebrate today have ancient pagan origins, still celebrated today.
How Superhuman Built an Engine to Find Product Market Fit
Superhuman used customer feedback to improve product/market fit and boost their business.
Why do films and TV shows use a yellowish tint to depict countries like India or Mexico?
Hollywood films use yellow tint to depict India/Mexico due to perception of poverty, blue for progress; yellow for uneasiness/heat.
How to Find Unicorn Ads and Avoid Facebook Creative Fatigue
Test 20-50 creative concepts to find unicorns, pause & relaunch after 8 weeks for max scale, moderate winners to scale
Web scraping is legal, US appeals court reaffirms
Web scraping is lawful & protected by the CFAA, however privacy & security issues should be taken into account.
Everything is a Remix
Remixing is how inventions are made by combining ideas.
Is Batman DC Comics version of Marvel's Iron Man?
Both characters are wealthy and fight against corruption, but their methods are different.
What is CRISPR
A technology that can be used to edit genes.
Zorro Is Batman
They’re the same character
Originality Is Overrated: What Independent Filmmakers Should Learn From Hollywood’s Love of Remakes and Sequels
Filmmakers should package their projects in a familiar way.
Originality Is Overrated: Die Hard’s Recipe For Successful Action Films
Die Hard is a template for action
The root cause of irrationality is social incentives.
The Law of Shitty Clickthroughs
The Law of Shitty Clickthroughs is the inevitable decline in performance of all marketing strategies over time.