| Name | Link | Type |
|---|---|---|
Brand identity: It’s all in your head | Article | |
Does excess share of voice (eSOV) guarantee brand sales growth? | Blog | |
Memetic Tribes and Culture War 2.0 | Article | |
Mental availability is not awareness, brand salience is not awareness | Blog | |
Share of search represents 83% of a brand’s market share, think tank finds | Article | |
Warren Buffett MBA Talk University of Florida | Video |