| Name | Link | Type |
|---|---|---|
Facebook Robyn, Twitter Thread | Social | |
How to bring your marketing mix modeling into the 21st century | Article | |
Measurement and the Magic of Message | Blog | |
Message-Mix Modeling (Econometrics): It’s all about the Creative Message | Social | |
The Death of Marketing-Mix Modeling, As We Know It | Article | |
When it Comes to Advertising Effectiveness, What is Key? | Reference |